About me.

Hey there! I'm Hemali, a UX designer with a passion for crafting intuitive and delightful digital experiences. My journey started in the world of jewelry design, where I discovered a love for creating beautiful and meaningful pieces. Over the years, I've expanded my expertise to include merchandising and strategic planning, giving me a unique perspective on user needs and business goals.

Today, I'm thrilled to be using my skills to drive innovation and create products that truly resonate with users. Whether I'm designing a new interface, conducting user research, or strategizing a product roadmap, I'm always striving to make a positive impact. Let's work together to build something amazing!

EXPERIENCE.

Download CV

Download CV

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Freelance UX Designer

UI/UX Designer / Jan 2025 - Current

My role involves undertaking extensive research and user testing, engaging in ideation, and developing wireframes. I'm dedicated to crafting refined, high-fidelity user experiences and interfaces for iOS, Android, and Web platforms.

Freelance UX Designer

UI/UX Designer / Jan 2025 - Current

My role involves undertaking extensive research and user testing, engaging in ideation, and developing wireframes. I'm dedicated to crafting refined, high-fidelity user experiences and interfaces for iOS, Android, and Web platforms.

Freelance UX Designer

UI/UX Designer / Jan 2025 - Current

My role involves undertaking extensive research and user testing, engaging in ideation, and developing wireframes. I'm dedicated to crafting refined, high-fidelity user experiences and interfaces for iOS, Android, and Web platforms.

Tarinika

Design Consultant / Jan 2021 - Present

Led a design team of 3, fostering collaboration and aligning product strategy with user/market insights Led design strategy, translating user/market research into 400+ product designs contributing 60% of annual revenue. Worked directly with the founder to drive 20% YoY sales growth via optimized product assortments based on data analysis and user demand.

Tarinika

Design Consultant / Jan 2021 - Present

Led a design team of 3, fostering collaboration and aligning product strategy with user/market insights Led design strategy, translating user/market research into 400+ product designs contributing 60% of annual revenue. Worked directly with the founder to drive 20% YoY sales growth via optimized product assortments based on data analysis and user demand.

Tarinika

Design Consultant / Jan 2021 - Present

Led a design team of 3, fostering collaboration and aligning product strategy with user/market insights Led design strategy, translating user/market research into 400+ product designs contributing 60% of annual revenue. Worked directly with the founder to drive 20% YoY sales growth via optimized product assortments based on data analysis and user demand.

PopIn

Product Designer / Aug 2024-Oct 2024

Supported user research (scripts, data) to understand attendee needs for the networking platform. Collaborated on IA and wireframing for intuitive key user flows. Participated in design critiques, offering and integrating feedback to improve UI and engagement.

PopIn

Product Designer / Aug 2024-Oct 2024

Supported user research (scripts, data) to understand attendee needs for the networking platform. Collaborated on IA and wireframing for intuitive key user flows. Participated in design critiques, offering and integrating feedback to improve UI and engagement.

PopIn

Product Designer / Aug 2024-Oct 2024

Supported user research (scripts, data) to understand attendee needs for the networking platform. Collaborated on IA and wireframing for intuitive key user flows. Participated in design critiques, offering and integrating feedback to improve UI and engagement.

Paksha

Creative Head / June 21-June 23

Directed creative process for 6 collections (250+ designs), generating 65% of annual revenue. Worked closely with the founder and managed a team of 5 designers, providing mentorship and ensuring design quality and consistency. Informed design direction using trend forecasting, market research, and competitive analysis, identifying new product opportunities. Partnered with the marketing team to develop targeted campaigns, significantly increasing sales across social media platforms.

Paksha

Creative Head / June 21-June 23

Directed creative process for 6 collections (250+ designs), generating 65% of annual revenue. Worked closely with the founder and managed a team of 5 designers, providing mentorship and ensuring design quality and consistency. Informed design direction using trend forecasting, market research, and competitive analysis, identifying new product opportunities. Partnered with the marketing team to develop targeted campaigns, significantly increasing sales across social media platforms.

Paksha

Creative Head / June 21-June 23

Directed creative process for 6 collections (250+ designs), generating 65% of annual revenue. Worked closely with the founder and managed a team of 5 designers, providing mentorship and ensuring design quality and consistency. Informed design direction using trend forecasting, market research, and competitive analysis, identifying new product opportunities. Partnered with the marketing team to develop targeted campaigns, significantly increasing sales across social media platforms.

Skills & Tools.

User Research

Wireframing/Prototyping

Prototyping

Web Accessibility

Interaction Design

Responsive Web Design

Data Driven Design

Usability Testing

Visual Design

Design Systems

Framer

Figma

Photoshop

Illustrator

Sketch

Midjourney

EDUCATION & CERTIFICATES.

National Institute of Fashion Technology (NIFT)

Bachelors in Lifestyle & Accessory Design — 2016

Coursera WCAG Compliance Certificate

June 2025

Designlab UX Design Certificate

November 2024